Is Your In-App Content Google indexed? (Is your App in the Google Index)

Million of apps, hundreds of categories, how your Android app comes on top in Google Play Store? Straight answer: Like Google uses Google bots to index web pages, Mobile App Indexing API is a tool Google uses to index your in-app content. If your app comes on top, more download, more install, and more user engagement.

Like content is a key factor for indexing web pages, in-app content is used to know the theme of your app by Google via Mobile App Indexing API. While displaying results according to a user query, Google considers apps that have created deep links through the app indexing method. It is expected that the Mobile APP Indexing API would be the Next Generation SEO tool of Google. If you are an Android user, use Google Search to search any app of your interest, you will come to know what is API.

Unique Benefits of Google App Indexing:

• Increases Install Base of Your App

If the Google App Indexing API is integrated into your app, when a user searches for any information in Google Search, he finds app details according to his search query along with other results. App details can be displayed on top, in the middle or bottom of the page. If he clicks on the INSTALL option, that will direct him to the Google Play Store, where he can see description, rating and other details of the app. If he gets interested, he might install your app.

It is not necessary that Google displays app details for every search. In case there is no app according to a user query, Google won’t show any app details expect natural and paid results.

• Enhancement in User Engagement:

Since Google displays your website link with your app details in search results, users can directly visit your app page, where they can check out the complete features of your app. If you offered them a native mobile experience, that would be better.

• Preference for Your App and Content:

It is obvious that Google prefers websites that have unique content while displaying results according to users’ search. If your in-app content is of high quality and user-friendly, Google considers your app for better search results and user experience. As a developer, you shouldn’t forget creating deep links in the content.

Update in Mobile App Indexing API:

A new update in mobile app indexing API helps apps to notify Google to consider their deep links. It considerably helps apps to be easily shown in the search results.

Earlier, in-app content was only used to know the app title and geography by Google. Users had to install an app to access their in-app content. But, in a changed scenario, users can access in-app content without downloading an app. It is better for users to decide which app will be better for their purpose. Now Google is working more on its search tool for the easy discovery of app content. Easier the discovery of app content, the more is installs and user engagement.

How can Optimise Your App on Google Play Store:

Since Google is all set to alter the face of app SEO, it is a very challenging time for Android app developers to achieve top ranking for their apps. So, you should tie up with well-versed mobile app developers for the effective enhancement of your app ranking. Experienced developers always hold a great understanding of the latest app marketing strategies.

For the successful app marketing program, consult us at www.fugenx.com. FuGenX is an award-winning mobile app development comapny and app marketing company in Qatar.

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